MARKET REPORT
exhibitions each year where valve companies display products . The cost of the exhibit space and related initiatives can be tens of thousands of dollars . But when you compare this to the time spent by a number of salespeople and their travel expenses , you end up with investments significant enough to reveal the intentions of the valve exhibitor . |
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Benefits Behind Exhibition Participation |
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It is desirable to track exhibition participation over a period of years in order to analyze changes in strategy . Larger valve companies participate in multiple exhibitions each month . Some are international and others focused on just one industry in one country . For example , the Valve World Americas Expo has a large number of exhibitors of valves and support products . Some international industry focused events have large numbers of valve exhibitors . |
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Individual companies can be analyzed to compare their total sales and acquisition activity to their investments in exhibitions as shown in the example below : |
AI increases the need for niche experts in more refined niches . Exhibitions and conferences are both a way for niche ex- |
the digital network is , there will always be the next level where the expert input will be required . |
REFERENCE
1 . McIlvaine Company : https :// mcilvaine . com / valve-report /
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ABOUT THE AUTHOR |
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Robert McIlvaine founded the McIlvaine Company in 1974 and oversees the work of 30 analysts and researchers . He has a BA degree from Princeton University .
Exhibition analysis is particularly valuable when assessing a fast-developing market . Hydrogen is a good example . The present market for valves is barely one hundred million dollars but over the decade will grow at double digit rates . Valve companies pursuing this market were exhibitors last year in a hydrogen conference in Houston . A few examples of these companies are listed below .
• Baker Hughes
• Emerson
• Alfa Laval
• Fujikin Inc
• Georg Fischer
Since hydrogen will be used in a number of applications , it will be covered at diverse exhibitions . Other industry exhibitions where hydrogen will be a topic are power , refining , transportation , and chemical . Valve profits will be highest for those who pursue the best niches .
perts to maintain their proficiency and for the company to successfully pursue the opportunity . The analysis of exhibitions allows the supplier to segment competitors ’ revenues by industry and location .
Final Words
The exhibitions and conferences allow the supplier niche experts to focus on very narrow areas . There are typically papers which are invaluable in helping the niche expert stay ahead . Media Groups , such as KCI , have been very good about focusing on fast growing niche markets . An example is its Fugitive Emissions Summit , where the group hosts a conference and tradeshow . Regulations changed and dictated alternatives to rising stem ball valves which are prone to leakage .
Valve sales is a battle . When the competition improves its intelligence gathering then so does the supplier . They can improve their internet of wisdom by taking advantage of the presentations and the activities of the competitors at those conferences . No matter how extensive www . valve-world-americas . net • November 2024 | Valve World Americas 11