COLUMN
All of these social sales tools in electronic formats are contributing to a new generation of valve sales activities that can be not only much more effective , but also more personal in terms of relationships with customers . In effect , valve suppliers are making their relationships with users more efficient , productive , and profitable , by making the entire sales process “ easier ”.
Other social selling enhancements can be developed in the form of electronic newsletters that can also contain video presentations of new products , new applications , and success stories . Likewise , LinkedIn platforms can be developed to inform industry followers of valve technology developments via blogs and posts on the company ’ s LinkedIn page .
The days of “ telephone tag ”, weekly traveling , and technical binders are over . Customers and prospects are a “ tap ” away on smart devices .
Where are you in terms of adapting to social selling ?
ABOUT THE AUTHOR
Bob Donnelly is the Vice President of Business Development for Flo-Tite Valves & Controls .
SOLUTIONS
NOT JUST SUPPLY Because our customers need more than just PVF .
When you need solutions to your most pressing challenges , it helps to have a partner who knows your industry . Whether you ’ re managing an unexpected outage or an everyday reorder , we ’ ll find a solution for you .
See what makes us more than just a PVF supplier at fergusonindustrial . com / past-performance
© 2024 Ferguson Enterprises , LLC 0224 5925458
www . valve-world-americas . net • April 2024 | Valve World Americas 17