Value Chain of UAE Coffee Chain Market Dunkin Donuts Revenue in UAE

November 2017
UAE Coffee Chain Market Outlook to 2021
UAE Coffee Chain Market Expected to be Led by Rise of Café Culture and Technological Advancements: Ken
Research
November 2017 UAE News
Rising per capita income, growth of franchise coffee chains, growing retail and hospitality sector, growing innovation
and infrastructure development have aided the demand for coffee chains in UAE.
UAE has been the fastest growing coffee market in Gulf Cooperation Council (GCC) with 3.4 billion cups of coffee
consumed every day.
The coffee chain market is highly organized with the major organized players occupying 82.6% of the revenue share as
of 2016. The market has seen a shift from traditional coffee shops to modern coffee outlets with increased focus on
ambience and customized service offerings. Moreover, the customers now demand particular varieties of coffee such as
Robusta, single-origin and others, certain methods of processes such as Dry Process, Semi Dry Process and Wet Process
and particular brewing methods such as Pour Over/Drip, French Press, Percolate and others. Majority of the coffee
chains are located in Dubai, Sharjah and Abu Dhabi. Furthermore, in the beverages segment, cold drinks and beverages
have contributed to the larger share of revenue considering the climatic conditions of UAE. Modern coffee chains are
now targeting wider audience by introducing products for kids and health conscious people. Further, the market has seen
rising demand for specialty coffee such as green coffee. This is driven by rising awareness amongst people about the
process of making coffee. Moreover, there has been increasing competition with major international coffee chains
entering the market along with increased number of individual specialty coffee outlets located in high end localities. The
market has also witnessed increased adoption of social platform, drive thru features and digital display boards to gain
customers.
Major coffee chains have rigorously invested in new concepts and ideas to remain competitive in the market. In order to
suit the busy lifestyle of the customers, many coffee outlets have introduced drive thru to increase their sales. Further,
they have added a kids section in their menu to cater to a wider audience. Moreover, the coffee chains have introduced a
breakfast menu targeting customers going to work in the morning. Since, it is an experience driven market, the coffee
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