Valley Voice February | Page 28

So , you want to be a public speaker ? Boring . Every Tom , Dick and Harry is producing public speakers by the dozen now after a weekend course . In fact , there are more " speakers " now than ever before . With many phenomenal speakers even offering to speak for FREE , you must set yourself apart by leading with engaging , expert content . Be a leader instead of a speaker ! If you do not create regular content , your " speech " is going to get old and tired anyway . No one wants to hear you give the same " speech " for 15 years and people will question your expertise if your message doesn ' t evolve .
You don ’ t have to be Katy Perry to be the rockstar hero of your industry ! There are simple , affordable ways to tell the world you are THE IT gal / guy in your industry . Here are a few ideas ;
1 . CONTENT . Produce it . Regularly . Stay on top of the trends in your industry . Daily . Read what your competitors write , both your local competitors as well as the Fortune 500 ones . Research news and trends that are happening in your industry and be the first to report it .
2 . PUBLISH . A book . A post . A blog . An article . A story . A video . Anything .
3 . SYNDICATE : Press releases , Facebook Groups , Facebook News Feed , Facebook Pages , Facebook Profiles , LinkedIN , Instagram , SnapChat , Pinterest , paid advertising , etc …