Great Social Media Is Like Babysitting Newborns Gia Heller, Founder & CEO The Social Media Masters Author of The Start Up Entrepreneur
When hiring someone to market your business, the decision is just as critical as whom you hire to watch your newborn baby. In fact, I propose that good social media is a lot like watching a newborn. You can't rest, you can't take your eyes off it, you are never far from it wanting or needing your attention. It can be sleeping for 8 hours and then awaken shrieking as if the world is about to end. When deciding whom should market your business, consider these facts. Someone that has just graduated is not going to have the skills or practical experience as the mother with 25+ years of successful mothering. You would never hire a nanny that had no track record of success with children previously and hiring someone to market your business is no different. Most business owners do not want to understand how Facebook works, so they just hand it off as a low priority task to someone nearby and convenient. This is a giant mistake that has a huge impact on your business. A recent case study just showed that a client of The Social Media Masters was reaching approximately 7,000 people per week with a modest $5 per day ad budget. Less than one week after an hourly, in house employee took over, the page is down 73% and continuing to drop. The worst part of this is that they are PAYING $10-$15 per post (compared to our $5 daily) to make it fail this badly. We know that you cannot lose 6,000+ eyeballs per week on your business and not have it affect your bottom line. This is why you need to VET your social media expert prior to hiring them. Don't just trust them based on their look, sales acumen or winning sales pitch. Make them show you the endorsements & testimonials of the people they have worked with. Let them show you the back end of their CURRENT client's accounts and how they are comparing to their competitors. READ them. Let them prove to you that they have accountability over time in delivering results to hundreds if not thousands. (At The Social Media Masters, 100% of our clients are beating their local & Fortune 500 competitors in Facebook Engagement, the measure of people that are talking about, and interacting with your business) The typical hourly worker has a job to do, they perform social media as a daily "task". They have no idea how to monetize the platform, because if they did, they would have their own business. If someone has failed to monetize social media for themselves (or others), how will they monetize it for you? At The Social Media Masters, we have several professionals working on our client's accounts. As CEO, and Creative Director, I create all of the daily advertising content, both visuals as well as imagery. I also brainstorm to figure out the plan, and what the overall strategy is for the business. Who is their client? Where do they live? Which posts did they love? Which did they hate? What should I give them more of? I also handle (With the legalese of an attorney) all public relations issues including reviews both on Facebook and Yelp. In fact, I am known to turn an angry reviewer into a loyal repeat customer by using logic and empathy to turn them around. All of these things play their part in what makes a post "viral" or rather, looked at, talked about and shared. But you need so much more. You need someone to research local groups, every week, because you may lose some and new ones may come up. This person is sharing content regularly on pages and groups that are beneficial for that particular client. Someone else needs to comment as the page, as the owner and sometimes as a Mascot (that is a whole different article!). Engaging with the people that come to the page is something that needs to be monitored at least 12 to 14 hours per day to ensure that all messages, reviews and complaints are responded to in a timely manner. My company, The Social Media Masters is not a 9am to 5pm kind of company. In fact, we are on top of what is happening on our client's business pages from as early as 6am until as late as we go to bed on most nights. We pride ourselves on prompt responses to all of our clients and potential clients and we make your business a top priority. When you hire The Social Media Masters, you are getting a part time marketing team of experts that do nothing but this, all day, everyday. You don't have to pay any employee benefits as we are W9 workers, we are experts at what we do, and we are typically around the same price of having a part time, hourly $10-12 an hour worker. With 100 times (sometimes more!) the results. Can't afford an hourly worker or a part time marketing company? Don't worry, we teach people how to do EXACTLY what we do for a fraction of the cost and then help them go viral using our system and network. I can send you a free class & consult coupon. Text 480-258-1392 for your free intro class which will be followed up with a private critique on your current page. $250.00 value free by TEXTING: #ProSOCIAL with your email to 480--258-1392.