addition, cost effectiveness, higher capacity to host large groups and easy availability in comp arison with
hotel lodging services are fostering market demand over the next seven years.
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The market is broadly categorized into six major segments based on the service type such as rental apartments,
farmhouses, private homes, rental cabins, beach houses and villas. The rental beach houses segment is growing
rapidly in the vacation rental industry with substantial revenue generation in the last few years. Growing
popularity of rental beach houses segment is attributed to the rising tourism in coastal areas and increasing
promotional activities. The private homes segment has also witnessed substantial growth owing to the favorable
government policies to promote tourism in the region.
The market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North America
has shown major growth in recent years owing to the rise in number of tourist each years, favorable government
policies to promote tourism in the region and presence of well-established market players.
European region is estimated to hold major share in the vacation rental market; displaying massive growth in
forecast period. Countries such as U.K., France, Spain, Italy and Germany are leading the European market with
rising international as well as local tourism, easy availability of vacation rentals and significant investment by
leading industry players considering potential growth opportunities in the region.
The key players in the vacation rental market are Airbnb, Inc., The Apartment Service, Inc., At Home Abroad,
Inc., Holiday Lettings Ltd., HomeAway Ltd., Homestay.com Ltd., iVacationRental Co., OnlineVacationRentals.com
Ltd., Rentalo, Inc., Sea2Sky Vacation Rentals C.A., TripAdvisor LLC, Tripping.com Ltd., Villas International Ltd.
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