UVU PR CREW Issue 5 | Page 6

Lindsey Peterson a mover, shaker, and facilitator that's been working professionally in social media since it's birth. From a past life as a professional artist in the sculpture industry, she evolved into a founding member of JetBlue's original Social Media Support Team, to working for Imagine Dragons' pediatric cancer nonprofit, The Tyler Robinson Foundation, as well as teaching and building curriculum for Social Media Marketing on a college level. Lindsey loves warm colors, places, and people.

Boyd Matheson is president of Sutherland Institute. Boyd, who served as chief of staff for Utah Senator Mike Lee in Washington, D.C., has a wealth of experience as a coach, executive adviser and business consultant. In addition to his service as Sen. Lee's chief of staff, Boyd most recently built a successful political consulting firm advising national and state elected officials and candidates. From 2005 to 2012, he served as president of Trillium Strategies, a consulting firm focused on branding, business transformation and operational excellence. Boyd and his wife, Debbie, have five children and four grandchildren.

Matt Prince is Manager of PR and Brand Engagement for the Taco Bell Corporation. He currently leads earned media, communications integration, and special projects for the global brand including food and digital innovation, brand engagement, influencer strategy and historical archives. He is responsible, in part, for several of culture's biggest contributions: creation of the taco emoji and saving the world's first Taco Bell... you're welcome.

Previously, Prince lead social media engagement for the Walt Disney Co. where he developed and managed the company's first ever Social Media Command Center and online engagement program. Prior to that, Prince was Sr. Manager of Executive Communications, handling speech writing and strategic communications for the President of Disneyland and over 70 executives.

He served as President of the Public Relations Society of America (PRSA), OC Chapter in 2014 and as the advisor to his alma mater (California State University Fullerton's) PRSA student chapter since 2011. He was recently inducted to the PRSSA National Hall of Fame, and was named 'National Advisor of the Year' twice (2013 & 2015).

With nearly 20 years of communication experience, Brandy intimately understands the power of utilizing effective communication to promote and protect your brand. During her time at Southwest, Brandy has served in a leadership position for the Company’s Public Relations, Social Media, Employee Communication, Crisis Management and Labor Communication functions. A Dallas native, Brandy hails from Texas State University where she received a Bachelor’s Degree with a double major in Political Science and Communications. Before joining Southwest, Brandy spent several years working as a producer for a television station in Dallas, Texas. Brandy is an average dancer and mom to three boys.

Things You Will Want For The Conference!

Updated resume- This is a great opportunity to network and get your name out there. Giving your resume to the speakers can lead to great internship or even job

opportunities!

Buisness cards-business cards are a great and simple way to exchange personal information. Make sure to include your name, cell phone number, email, and that you are a student studying PR!

THANK YOU cards- Thank your speakers fro taking the time out of their busy lives to come and be with us. This will also make you stand out from other students!

Thank you Taco Bell!

Lindsey is a mover, shaker, and facilitator that's been working professionally in social media since it's birth. From a past life as a professional artist in the sculpture industry, she evolved into a founding member of JetBlue's original Social Media Support Team, to working for Imagine Dragons' pediatric cancer nonprofit, The Tyler Robinson Foundation, as well as teaching and building curriculum for Social Media Marketing on a college level. Lindsey loves warm colors, places, and people.

Boyd Matheson is president of Sutherland Institute. Boyd, who served as chief of staff for Utah Senator Mike Lee in Washington, D.C., has a wealth of experience as a coach, executive adviser and business consultant. In addition to his service as Sen. Lee's chief of staff, Boyd most recently built a successful political consulting firm advising national and state elected officials and candidates. From 2005 to 2012, he served as president of Trillium Strategies, a consulting firm focused on branding, business transformation and operational excellence. Boyd and his wife, Debbie, have five children and four grandchildren.

Things You Will Want For The Conference!

Updated resume- Giving your resume to the speakers are great ways for you to get your name out there for possible internships and even jobs!

Business cards- They are simple easy ways to give your information to the speakers and other students! Make sure you get their information too! You will want to include your email, cell phone number, and that you

Thank you cards- A little thank you can take you along way. Write personal hand written thank you cards for all of the sessions you attend! This small act of kindness and professionalism will make you stand out from the crowd!