USITC Staff Report: Quartz Surfaces from India and Turkey staff report USITC | Page 30

Parties discussed market segmentation for quartz surface products, however, parties did
not uniformly define these segments. While parties and some importer firm responses
indicated that there is a builder grade and a high-end grade, Joint Respondents contend that
the U.S. quartz market is segmented with minimal overlap between the high-end and the mass
market, and that Cambria has chosen to exclusively serve the high-end market. 7 The mass
market includes neutral colors that are marketed to higher volume, institutional customers,
while the high-end segment focuses on specialty colors and designs. 8 Cambria argues that it has
a significant presence in the commercial market. 9
Geographic distribution
U.S. producers reported selling quartz surface products to all regions in the contiguous
United (table II-2). Importers reported selling to all U.S. regions, with more than half selling to
the Midwest, Southeast, and Central Southwest. For U.S. producers, 6.8 percent of sales were
within 100 miles of their production facility, 41.4 percent were between 101 and 1,000 miles,
and 51.8 percent were over 1,000 miles. Importers sold 74.1 percent within 100 miles of their
U.S. point of shipment, 21.2 percent between 101 and 1,000 miles, and 4.7 percent over 1,000
miles.
Table II-2
Quartz surface products: Geographic market areas in the United States served by U.S. producers
and importers
Region U.S. producers India Turkey
Northeast 5 11 6
Midwest 4 18 7
Southeast 6 18 7
Central Southwest 5 16 7
Mountain 4 12 7
Pacific Coast 4 11 7
Other 3 5 5
All regions (except Other) 4 6 5
Reporting firms 6 33 10
Note: All other U.S. markets, including AK, HI, PR, and VI.
Source: Compiled from data submitted in response to Commission questionnaires.
7
Joint Respondents’ postconference brief, pp. 15-18.
8
Joint Respondents’ postconference brief, p. 15.
9
Petitioner’s postconference brief, p. 18.
II-4