E3 Videos
NBA 2K released a teaser/trailer during the NBA finals. The video showcased NBA MVP Kevin Durant. The video is aimed towards the My Player crowd and even featured some of NBA2K's most famous users.
Madden released a video highligting some of the defensive improvements. The defense in Madden had to improved. They used this video to highlight some of the changes coming.
Madden released this video right before E3 to show the improved player models. It compares a real life player to their Madden counterpart.
Even though we don't play NHL, this video took us by surprise because it shows the improved graphics for the NHL series. There is a lot of positive feedback regarding this video.