USA Cards and Payments Market Analysis, By Credit Transfers to 2021 1 | Página 3

USA Cards And Payments Market
Contactless cards, on the other hand, are the cards that do not require any swapping or
insertions but only a simple tap above the POS terminal. The contactless technology is slowly
gaining the interest in the US markets as the card issuers are not aggressive enough to
encourage the customers for such transactions. For example, American express issues
contactless cards to US customers only upon consistent requests.
As of now, the contactless payments are limited only for smaller transactions like subway and
bus tickets in busy cities like New York, where the maximum transaction does not cross $ 50.
Chicago’s Ventra card, Philadelphia’s SEPTA Key Card and Capital One are some of the leading
card issuers that are adopting the contactless cards lately.
Therefore, it is clearly evident with the market analysis that, in order to survive the threats of
mobile wallet, e-wallet and cash transfers, the banks and card issuers has to implement some
innovative measures to keep the customers on the verge of using of payment cards, like
Contactless cards.