US Women Magazine August 2014 Vol 1 Issue 1 | Page 36

Busineess Coach Rough Times in Business... Success is Around the Corner! by: Jennifer Larivey You own a business, you have an entrepreneurial spirit, you consider yourself a leader in your field...all of these positive things that you have within yourself but what helps prepare you for the rough times in business. All businesses have ups and downs...I have seen it and experienced it for myself. What helps businesses get through these rough spots are several things. 1. Awareness. First of all, being aware that things are not always going to be as sweet as pie. Awareness involves understanding the weaknesses of your management team and the weaknesses of your industry sector. Understand that all management team members must continue with training and educational opportunities so there is constant improvement in their abilities. Teaching your staff to embrace training and conferences that will allow them to grow professionally and change is sometimes necessary. 2. Prepare. Preparation for decrease in demand for your business. Understanding the trends of your industry and have a plan in place. Be prepared for the decrease of cash flow and have a plan to justify a lending strategy. Understanding your Strengths, Weaknesses, Opportunities, and Threats is needed. Learn how to turn those weaknesses into strengths and those threats into opportunities. 3. Take Action. Success is just around the corner. How you prepare mentally and physically for the rough times will determine your agility throughout industry trends. Take appropriate actions and see through your challenges. This will definitely set you on track to being successful once again. We Do the job Right the 1st Time! ONLY NAILS & HAIR Rosa Zertuche Remove yourself from the Beauty Artist negativity and do something. As an entrepreneur, one can get into a rut. One challenge I see often is that 210.509.9200 business owners do not have the experience to revamp their strategies and they make larger mistakes instead 210.887 .4469 making better choices. By getting some second opin7213 Bandera Rd ions from others that may have been in their situation San Antonio, TX can help you make a better choice. Consider reaching out to a consultant or business associate/mentor and taking the RIGHT Action will get you where you need [email protected] www.onlynailsandhair2.com to be.