US - The Ultimate Home Sellers Guide Generic - Ultimate Home Sellers Guide | Page 17

Real estate values live in a free market environment because
buyers will normally have a choice of what to buy. This is where
the rules of simple supply and demand come into play. Obviously,
if there are many homes to choose from, buyers have more choice
and prices will usually be lower. Where there are fewer homes
available for sale, prices will be higher.
Second, the purchase of a residential property is almost always
an emotional decision.
The comfort, convenience and lifestyle features a home can offer
will influence every buyer. In fact, the pulling power of emotion
is usually the driving force behind a higher than expected selling
price and from a marketing perspective, the more emotionally
driven a buyer becomes, the better the result.
15.
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