US Diamond Jewelry Market Forecast Report 2017-2021 March 2017 | Page 3

The US Diamond Engagement Ring Market With Focus On Online Mode
(2017-2021)
Marriage or wedlock is a most joyous occasion in a person's life. It is a way by which two
individuals unite ritually to recognize the union formally in the community. An engagement ring
hold an important part in the marriage.
Generally, diamond engagement rings are preferred for this purpose. There are various types of
diamond rings available now like solitaires, Halo, Vintage, Three stone, Gemstone preset,
Diamond sidestone, etc. Out of all the types, general preference of people is diamond studded
ring of any pattern. Though recently many new fashion rings and vivid gemstone rings are also
attracting customers.
Diamond rings are selected on the basis of its properties like shape, size, carat, cut, clarity, color
etc. Carat is the most aware property among the customers as it describes the quality and weight
of the diamond. Diamond rings are available on both online and offline mode.
US Diamond Engagement Ring Market is expected to increase with steady growth rates during the
forecasted period (2017-2021). US Diamond Engagement Ring Market is supported by various
growth drivers, such as, increasing income and purchasing power, improving economic growth,
increasing internet penetration, etc. Still, the market faces certain challenges, such as, cyber
fraud risk, synthetic diamond, decreasing number of marriages etc. Few trends of the market are
presence on social media and fashion shows, varying demands by region and age groups,
marketplace fairness set, etc.
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