And so on May 22 , 2014 Thecuffchic etsy was born and open for business .
And so on May 22 , 2014 Thecuffchic etsy was born and open for business .
The name was a challenge ... The first name I wrote down was “ Mother Cuffer ” which wasn ’ t a perfect fit for obvious reasons . As a mom with three kids , I wanted a brand name that represented a good and positive image . So I wrote down a gazillion names through the day . Later writing down the cuff girl . Then I started writing down words I wanted my brand to represent ... Family .
I wanted a “ chic ” one of a kind brand no one else had and wanted it to represent your one-of-a-kind style . I wrote down Thecuffchic and this time I loved it !! Appearance is everything and I wanted to create a brand that when you saw it , you would know and recognize it starting from the name to the bags , tags , & every detail .
I created my brand as a representation of my own personal style . Unique and one-of-a-kind , just like God created everyone of us to be !!
I wanted to personalize every detail from beginning to end . That ’ s why I started handstamping every letter on my cuff bags , to give them that wonky handmade look . I handstamped every letter on every bag , tag + metals . Giving them each a personalized meaning and representation of me my own life “ imperfectly perfect ”.
The time it took to stamp each + every letter didn ’ t matter to me , in fact it was relaxing . And loved it all . In creating my kids love to help and often ask if they can help stamp and cut the belts .
They are the most happy when they can help . They have been a part of the Cuffchic from the very beginning and I want them to look back and think , ” My Mom was helping me grow + teaching me the values ” and they played a role in our business !!
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