Urban Transport Infrastructure November 2018 Urban Transport Infra November 2018 | Page 52

Editorial
The big data has exposed the
challenges like privacy, ethics and
require us to assess the rights of
individuals along with the benefits of
the collective. The new data is
collected passively from the ‘digital
footprints’ or sensor-enabled objects
or via algorithms. The collection of
multiple data-sets may lead to the re-
identification of individuals or groups
of individuals, subjecting them to
potential
harms.
Proper
data
protection measures must be put in
place to prevent data misuse or
mishandling.
The risk of growing inequality and
bias is also a challenge. The people
are excluded from the new world of
data and information by language,
poverty, lack of education, lack of
technology infrastructure, remoteness
or prejudice and discrimination. The
actions are needed in building the
capacities of all countries. The
acceptance of technology in the
consumer mind is the essential
ingredient for the sustainable growth.
WWW.URBANTRANSPORTNEWS.COM
About Author:
Dr. Surabhi Singh is Ph. D. from AMU, ADIM, PGDBA-Mktg., MCA and MCOM &
Certification in Marketing Analytics from the University of Virginia, USA. With an
experience of more than 17 years in academics, research, teaching, training &
consultancy, she is currently associated with IMS Ghaziabad as Associate
Professor-Marketing.
She is Member of Editorial Advisory Board of Urban Transport Infrastructure
Magazine.
52
Urban Transport Infrastructure | November 2018