The Good Fight: Simple, Reliable
Ways To Tame Frizzy Hair
(BPT) - Frizz happens - a lot - to women of all hair types.
And whether their hair is straight, wavy or naturally curly,
American women almost universally agree that frizzy hair
is frustrating. While it's probably no surprise that women
hate frizz, the number who suffer from it is eye-opening:
80 percent, according to a recent survey by iconic hair
care brand Alberto VO5. In fact, 62 percent of surveyed
women said frizz was their most dreaded hair
malfunction.
Also surprising - half of women who suffer from frizz
aren't sure what causes it, even though the same
percentage battle unruly, fly-away hair the most between
the hot, humid months of June and August. However,
frizz can occur at any time of year in any climate.
"Women may know that humid weather equals frizzy
hair, but they don't know what causes it," says Nina
Riley, a vice president at High Ridge Brands, owner of
VO5. "Frizz occurs when water, found in humid air,
modifies the hair's structural protein, causing hair
cuticles to 'let loose,' creating frizzy hair."
Women fight frizz in creative ways: More than a third (39
percent) hide it with creative up-dos, while 43
percent use heat to straighten their hair, the survey
found. Fortunately, Riley says, effectively fighting frizz
doesn't require you to compromise your hair style or risk
stripping moisture from your hair by straightening it.
The hair pros offer this advice for fighting frizz:
1. Pre-treat before shampooing
Fighting frizz should begin before you shampoo. Pretreat hair with VO5 Hot Oil Treatment, a process that
takes one minute, once a week and infuses hair with a
five- essential vitamin formula to condition and
moisturize from roots to ends. Since dry hair picks up
7
more moisture from humid air, moisturizing
proactively helps control the amount of moisture that
enters the hair follicle.
2. Lather, rinse, be gentle
Wash and condition hair three to seven times a week using
the frizz-control shampoo and conditioner. Rinse the
conditioner out with cold water, which helps the hair shaft
close and prevents excess moisture from making follicles
swell. Towel-dry your hair with gentle squeezing motions to
remove excess water. Never towel-dry by tousling hair,
which can contribute to frizz by stretching hair strands
while they're wet and fragile. Use a wet comb or paddle
brush to remove tangles. Never apply a round brush to wet
hair; the damage it causes can create more frizz. If you
have time, allow your hair to air dry; heat from dryers and
irons can dehydrate hair. If you must blow dry, apply a
heat protecting spray first.
3. Engage in frizz-fighting maintenance
Fighting frizz successfully takes daily care, so incorporate
a product like VO5 Shine, Glow and Go Beauty Oil to your
daily beauty regimen. The dual-purpose natural oil blend
helps prolong your hot oil treatment. Moisturize your body
post-shower, and dab the remaining oil on your hair to
tame flyaways. You'll want to touch your sleek, shiny hair
throughout the day, but resist. The oils in your skin are
moisture, and they can make hair follicles open up and
frizz out.
"While VO5 has declared August 'National Anti-frizz
Month,' women need to fight frizz year round," Riley says.
"Daily care can help every woman achieve the sleek, shiny
hair she craves."
To learn more about haircare and anti-frizz products, or to
enroll in VO5's eClub for money-saving coupons and
offers, visit www.vo5haircare.com.
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