The Power of
Mascara
One question I get asked a lot is “do mascaras actually do what they say they do?”
While it’s true most of the result comes from the way you use the wand, not all mascaras are created equally. Just because your friend Susan swears by one mascara does not mean that you will love it too. Because while Susan may have thick full lashes, you may in fact have short lashes; or damaged lashes; or dead straight lashes. Just like the many hair products out there that are created for different hair types, there are mascaras that are created for varying types of lashes. This is why it’s so important to understand your lashes and what you need out of a mascara.