Urban Magazine September 2024 | Page 67

Be ’ n Original

“ MY FAVORITE QUOTE RIGHT NOW IS “ NOTHING ELSE ABOUT US WITHOUT US .”

That ’ s beautifully said . Now Savvy Media Group focuses on promoting diverse stories and voices . How do you ensure that these stories are represented authentically in your production ? The key part of that is representation . You know , that is the argument that we are all in . It is the fight that we are all in throughout the entertainment industry . Whether the people of color , women , or people of the LGBTQIA plus community , we are all fighting for representation and the right to tell our own stories . My favorite quote right now is “ Nothing else about us without us .” And it ’ s such a powerful saying because the reality is so much Black and so much content about the Black community is not even produced by Black people . It ’ s not produced by Black production companies . We have such a low representation when it comes to the creative side , we are so underrepresented in the actual production of this content .
I ’ d like to know more about the documentary “ Sneaker Hustle ” and the series “ Why Not Us ?”” “ Sneaker Hustle ” is an amazing documentary where we actually have the opportunity to discuss just the sneaker culture . It was such a fun , exciting piece . We discuss the hustle of it all , and how sneaker culture has gone from sports to hip-hop to mainstream . You actually have young people who have taken it from just wearing sneakers to creative side hustles and made a lot of money from it . The project really documents the history of this craze … You have shoes that can start at $ 35 , and you have shoes that are sold for millions of dollars , depending on who wore them . So , it ’ s a very fun , exciting documentary . It ’ s a TV original now . It ’ s officially released . I am really proud of the work that went into that particular documentary .
“ Why Not Us ?” It ’ s such an amazing docuseries . It ’ s on ESPN and I believe it ’ s on Hulu as well . It was a great opportunity for us to really unpack the beautiful HBCU dance culture and band culture . And if you have ever attended an HBCU football or basketball game , or if you just attended an HBCU period , you know how deep this culture goes and how fun , exciting , and thrilling it is . The thing that I thought was so interesting is there are so many dance crazes and techniques that we see in modern popular culture . We see rappers and dancers and different people doing it , not knowing where those things came from . Opening the door to tell these stories allowed us to see many of the dances and moves from our favorite artists and entertainers are coming straight from the HBCU dance teams . It was such a fun and emotional project to produce because you ’ re getting to really peer into the personal lives of these young women .

Be ’ n Original

URBAN | 67