SIA SAVVY
Sia Savvy is a visionary television producer reshaping modern entertainment . In this interview , she discusses her personal journey and the importance of integrity and representation in storytelling .
You had a successful corporate career before transitioning into television production . What motivated the change and how did your corporate experience shape your work in TV ? Great question . So , actually , my bachelor ’ s degree is in media management , arts , entertainment , and media management to be specific . I always had a love for entertainment , and I always had a love for television in all honesty . But like a lot of young people , I was so nervous and scared to really give it my all . And so , I ’ ve decided , you know what , I ’ m going to get a master ’ s degree in business finance , and I ’ m going to get a job that can make some real money . I did a workshop recently , and I got a similar question . I didn ’ t believe in myself . I didn ’ t believe that I could really do it . I went into corporate , and I did really well . I worked as a senior accountant . I also worked as a project manager for very large companies . One of the great things that happened during that portion of my career is that I learned how to manage projects from beginning to end . I became very good at it . I learned how to streamline costs . I understood budgeting . I understood the bottom line . At some point , I realized that I was a little tired and that I really wasn ’ t fulfilled . I wanted to do what I loved , what I was passionate about . So , while I was in corporate , I started moonlighting at the local radio station . I started working as a PA . I started doing anything that I could fit into my schedule . Eventually , I was offered an opportunity to field produce for a true crime show ... I just took a leap of faith .
Now , you worked across different genres , from true crime to reality TV , and also documentaries . What excites you about working in such a variety of formats , and how do you approach each one differently ? I love working in a variety of genres because it allows me to really stretch the boundaries of my own creativity . True crime is very different from reality TV ,
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