Urban Grandstand Digital Durell Peart | Page 15

So many people in the industry shout independence, but Durell Peart reigns supreme when it comes down to it. This piece is one that is dear to me, primarily because I have personal knowledge of Peart’s work in this business. I had the pleasure and blessing of connecting with this brother a few years back, and from that connection, we were granted the opportunity to feature a handful of his artists. Fast forward to now, and here we are, now featuring Peart himself. It’s all so exciting because through this feature, you’ll get a true sense of what it takes not only to be an artist manager, but to be a true mogul. This brother is doing his thing, and he’s a prime example of what we as African Americans can do within our communities with just a little hard work. In this business of entertainment, he’s doing some amazing things to help so many people, and quite frankly, any manager can take a page from his book when it comes down to running their business and keeping things together. We’re proud to offer you Durell Peart with Reign of Independence!

U.G. Digital Mag: Thank you so much for the time man. I appreciate you so much….

Durell Peart: James, thank you for having me. it’s a pleasure to be here. It’s been a couple years since we’ve been connected. This is a great opportunity to come here and share my story. I love to help people. I do that through my company, Double N Management and Marketing Group. The Double N stands for N-couraging and N-spiring. I aim to do that trough my company. I wanted something to represent who I was. A lot of people call their companies by their own names, but I wanted mine to be more of what I was about and personify what I stand for. It’s about operating with integrity and being good to people, and not promising them a false reality. A lot of artists come in and don’t understand what it takes to make it. it’s not always about talent. There’s a lot you have to be willing to deal with to make it. I tell people the things they don’t want to hear, but have to hear to have a career in this business. I do that through a variety of services. I love to manage talent. That’s my heart, but you don’t make a lot of money managing artists. Most don’t have money or a big enough profile to generate a buzz. I had to figure out what I could do to make revenue for myself and not have to rely on a bunch of artists to manage, which is how I created the services I provide.

REIGN OF INDEPENDENCE