Urban Freedom Magazine Fall2016 "The New Black Wall St" Vol1 | Page 21
Autobiography
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ver since I was in high school I always wanted to have my own clothing line. I
have been very interested in fashion since I was a shorty rocking Girbaud straps
and crisp Air Force Ones or bathing apes. Or wearing the newest Jordans and
Sean John, lbs. Every one could sense my unique and creative fashion style and I was
always ahead of the trend. I was also a big sneaker head in my high school days. It
wasn't until December 2013 when I nally began to organize all my thoughts and
ideas into one concept. I had friends that talked about wanting to start a clothing
line as well, but none of them were really about it. So I took matters in my own hands. I
was interested in Greek mythology so I initially was going to call the brand “Almighty
gods.” I gured that name was too much and changed it to “ALMVGHTY” and the V
stood for versatility. Versatility and Inuence are two major themes that are
embedded in this brand. The term “almighty” is dened as having complete power
or inuence; omnipotence or preeminence.
I believe anyone who has the ability to inuence one's mind, thoughts, or action is a
powerful being. ALMVGHTY is a street wear/lifestyle brand that focuses on
manufacturing high quality apparel. We make a variety of garments for men and
women, which are cut & sewn from a very intricate and unique design. We
encourage our customers to carry a sense of clout when they are wearing our
clothes; and we always promote rare/trendy styles, as well as comfort. ALMVGHTY is
a versatile company that also dabbers in high-end fashion, as well as intentions on
footwear and accessories in the future. This is a very young brand, established in July
2014, with an immense amount of potential. I successfully dropped my rst Fall
Collection last November, and made a short lm with the release. I attend on
dropping a video with every collection. I am currently planning a F/W 16 Collection
(DIETY II), which will drop mid November. Expect to see new releases starting late
September/ early October though! Use discount code “UrbanFreedom” for free
shipping on ALL orders for the entire month of September!
Advice
B
elieve in your ideas and never give up on them. People eventually recognize
talent over time; you just need to be dedicated to improving your craft. It's
inevitable to progress with time, so just stay motivated. And make sure to
establish a team! I've been doing this by myself all the way up until this last month of
July. You need a team to be successful in whatever you do in life. So choose your
teammates wisely, and make sure you trust them. I already feel the positive energy
and vibes amongst my team. Big things are coming so stay tuned!
Dondre Smith
Chicago, IL
Founder/CEO/Designer
708-699-3127
[email protected]
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