Urban Connection Issue 2 Urban League Connection Volume 2 | Page 67

“ When you are needy, you feel it the most during the holidays,” said Angelia Bills, vice president of communications for the Urban League, which serves St. Louis City, St. Louis County and St. Clair
counties.“ This really stabilizes families.” This is the 95th year for the campaign, a collaboration of the United Way of Greater St. Louis and the Post-Dispatch. The 100 Neediest Cases name comes from the 100 cases profiled in the Post-Dispatch. But the campaign includes more than 12,000 cases, representing people from seven counties including St. Louis city.

Citi Employees Donate to 100 Neediest

For more than a decade, Citi employees have participated in the 100 Neediest Cases campaign, in which the Urban League serves nearly 1,000 low-income families through the United Way of Greater St. Louis / Post Dispatch 100 Neediest Cases Program. The majority of adopted families receive numerous boxes containing items such as bed linens, clothing, shoes, appliances, etc.
Families also receive gift certificates and financial aid. The 100 Neediest Cases began in 1922 as an annual charitable campaign that selects 100 families and individuals during November and December. The sponsoring organizations and other charities absorb the administrative cost. Local organizations adopt individual cases; donate food, medications, household necessities, holiday presents, etc.
This year, those working at the CITI financial services company in O’ Fallon, Mo., adopted 57 families who participate in Head Start and other programs through the Urban League of Metropolitan St. Louis. The result? More than 500 boxes of items including clothes, bedding, kitchenware, toys and games; 25 new bicycles and 16 boxes for the food pantry.

“ When you are needy, you feel it the most during the holidays,” said Angelia Bills, vice president of communications for the Urban League, which serves St. Louis City, St. Louis County and St. Clair

counties.“ This really stabilizes families.” This is the 95th year for the campaign, a collaboration of the United Way of Greater St. Louis and the Post-Dispatch. The 100 Neediest Cases name comes from the 100 cases profiled in the Post-Dispatch. But the campaign includes more than 12,000 cases, representing people from seven counties including St. Louis city.
About Citi:
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
Citi currently operates, for management reporting purposes, via two primary business segments: Citicorp, representing Citi’ s core growth franchises and Citi Holdings, which contains businesses and assets that are not core to Citi’ s future. Citicorp is focused on providing best-in-class products and services to customers and leveraging Citi’ s unparalleled global network, including many of the world’ s emerging economies.

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