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2. How to take a product to market?
$1.47 trillion
spent globally on the top 75 online marketplaces in 2017
65%
of consumers are comfortable purchasing from unheard of merchants on online marketplaces
Online marketplaces reduce cross-border complexities for sellers, making global expansion scalable.
Online marketplaces are popular shopping platforms because of their large product variety, typically sold at discounted prices.
Many of the Top 500 Online Retailers sell on websites other than their own to increase brand exposure and capture more sales.