UPS Market Vision Small Business | Página 4

5

1. BRAND AWARENESS

To succeed in small business marketing, knowing and understanding your customers is a must.

Affiliate marketing will account for nearly

$5 billion

in digital ad spend in 2016 (Source: eMarketer)

Affiliates can be found in every market and product category that exists today.

Affiliate marketing, once regarded more as a tool to drive consumers to the purchase event, is now viewed as a powerful channel to help broaden brand exposure with relevant content.

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https://www.businessnewsdaily.com/10640-guide-affiliate-links-small-business.html

Leverage affiliates to reach and engage in-market shoppers with a brand they may not otherwise connect with.