MANUFACTURING E-COMMERCE STATS
+
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E-commerce is a particularly
attractive space for manufacturers,
as they have the opportunity to
experiment with new products
without risking a significant
investment.
There is a need for an improved
user experience on manufacturers
/ B2B websites in order to see a
rise in e-commerce conversions.
The Average cost industrial
services pay per click for online
Google ads is $2.00 – 32 cents
less than average. (source)
The average conversion
rate through Paid Search in
Google Adwords for industrials
is 2.58%, which is below the
overall average of 2.7%. (source)
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