UPS Market Vision September- Industrial Manufacturing | Page 9

MANUFACTURING E-COMMERCE STATS + EXCLUSIVE UPS HOLIDAY OFFER E-commerce is a particularly attractive space for manufacturers, as they have the opportunity to experiment with new products without risking a significant investment. There is a need for an improved user experience on manufacturers / B2B websites in order to see a rise in e-commerce conversions. The Average cost industrial services pay per click for online Google ads is $2.00 – 32 cents less than average. (source) The average conversion rate through Paid Search in Google Adwords for industrials is 2.58%, which is below the overall average of 2.7%. (source) UPS Customer Exclusive Offer: One Month FREE LXRGuide! ($500 value) What is LXRGuide? Who’s a Fit? Paid Search optimization tool backed by machine learning algorithms. Your customers are provided with recommendations to optimize their online ads that can be easily implemented with a single click. Companies investing, or planning to invest, in Google ads. Watch LXRGuide Video. Visit LXRGuide.com Share Code: UPSHOLIDAY17