UPS Market Vision Retail - Page 8

5 Online Marketing Tips

Have an organized product catalog and multiple payment options on a responsive website.

Create a buyer's guide with visuals of gift ideas for shoppers.

Offer special promotions and discounts during the holidays.

Boost your paid ads during the holidays to increase the number of potential buyers.

Distribute newsletters to customers and create retargeting campaigns to combat cart abandonment.

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Plan Your Strategy with

Around 40% of consumers begin holiday shopping before Halloween. - NFR

Amazon's share of online holiday sales will grow to 34% this year.

Click to enlarge chart.

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