1. Smartphones are key for connecting to internet
Not that it comes as a surprise, but smartphones are millennial’s top used device for connecting to the internet. Over 89 percent of this group utilizes their phones to get on the web, followed by 75 percent who use laptops, 45 percent tablets and 37 percent ole’ fashion desktop computers.
KEY TAKEAWAY: Retailers need to have a mobile strategy if they want to stay relevant within this generation.
Millennialmindset
Gasca, Peter. "8 Shopping Habits of Millennials All Retailers Need to Know
About." Entrepreneur. N.p., 7 Dec. 2015. Web. 29 Dec. 2016.
8 Shopping Habits of Millennials
89%
75%
45%
37%
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