UPS Market Vision Retail- Demand Generation | Page 8

Email

Marketing

Many website transactions begin in carefully crafted and targeted emails.

Email marketing develops relationships with potential customers and/or clients.

Users of email marketing systems are achieving $38 in ROI for every $1 spent.

244.5 million

email users in the US by 2020

Statista projects

Email Marketing is Here to Stay

73%

to contact brands by email

of customers prefer