UPS Market Vision Retail- Demand Generation | Page 12

Modern day

word-of-mouth

marketing

Social Media

of merchants in Shopify are selling on Facebook, Twitter, and Pinterest

25%

AKA Social Shopping

Combining e-commerce and social media networking to increase real-life shopping experiences.

Social shopping aims to replicate the satisfaction of walking into a physical store and shopping for products.

Social Media Impacts Online Purchasing Decisions

Click to enlarge