UPS Market Vision March - Professional Services | Page 4

Your Brand Reputation Value is Irreplaceable.

Protect it.

According to Forbes, 30 years ago, 95% of the average corporation’s value consisted of tangible assets. Today, 75% of the average corporation's value is intangible.

In other words, a business' most valuable assset is its good name, its brand and reputation.

Brigham, Alexander F., and Stefan Linssen. "Your Brand Reputational Value Is Irreplaceable. Protect It!" Forbes. Forbes Magazine, 01 Feb. 2010. Web. 16 Mar. 2017.

*Source: Forbes

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