HEALTHCARE DIGITAL MARKETING TRENDS
Only 6% of
Exponential change is
expected over the next few
years. healthcare companies
describe themselves as
digital-first, compared to
an 11% average.
Healthcare companies
are prioritizing: Source:
“Digital Intelligence Briefing: 2017 Digital
Trends in Healthcare and Pharma” Jun
2017. Econsultancy
+ Customer journey
mapping & management
+ Multichannel campaigns
+ Joining online and
offline data
“Near me” searches for
health-related services
grew 2x since 2015.
Source:
Google Trends Jan 2017
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