Going
Global
The American market is huge for almost everything, but it's not large enough for many entrepreneurs. For these growth-minded business owners, the rest of the world is their oyster. Successful international growth can present many advantages:
• Extend the sales life of existing products and services by finding new markets to sell them in
• Reduce your dependence on the markets you have developed in the United States
• If your business is plagued by destabilizing fluctuations in your markets (due to seasonal changes or demand cycles), you can even out your sales by tapping markets with different or even countercyclical fluctuations
• Finally, you'll learn how to compete against foreign companies- and even take the battle to them on their own ground
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*Source: Entrepreneur
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