Uppercase GDPR Guide - V1 | Page 9

GD PR Consent of the data subject But did you let them say no? You need to explicitly ask permission to send someone email marketing. They must opt in. It’s not ok to assume you have permission. It’s not ok to hide it in your privacy policy. And it’s not ok to pre-tick a box which people have to untick. Those things might have been allowed in the past, but not any more. Start getting consent now. On your website contact forms, registration forms or check out pages, we can add tick boxes or “opt in” fields, if you don’t already have them. Or if you have pre-ticked boxes, we can re-programme the default setting. If we’ve designed your site already, ask for our Opt-in, tune-up service. If we haven’t, let’s talk about getting your site compliant. 021 2409065 [email protected] 9