?
Do you have a
website?
! Maybe it’s time? This internet
thing might not be a fad after all
NO
YES
? Does your website
have an SSL certificate?
! Visitors might be told your site is
unsecure – get SSL today – see page 19
NO
YES
Does your website
allow people to register?
?
NO
Do you have a
privacy policy?
! It might be
an idea to start
building an email
list – ask us how
NO
OH YEAH, I DO
YES
?
You don’t
even have a
contact form?
?
!
NO
You definitely need
one – see page 7
YES
? Do you ask people to
opt-in to get marketing?
NO
NO
YES
?
Do you post mailers
or catalogues?
? Do you send
email marketing?
NO
!
YES
Now’s the time
to change your
site to record
explicit opt-in –
see page 9
Maybe it’s time to reconsider
direct mail – see page 17
YES
Do you make it easy
for them to opt-out?
?
NO
! Start printing an opt-out
message on your marketing
– see page 13
YES
WOW! You’re a proper Goody
Two Shoes. Well done! Go to
the top of the class!