Uppercase GDPR Guide - V1 | Page 19

Nobody sends direct mail any more... do they? The incredible thing about direct mail is, it’s turned full circle. We all get less post than we used to. Yet, research shows that it gets a better response than ever. A study by MarketReach revealed some startling insights… 87% of people said they were influenced to make an online purchase as a result of receiving direct mail. And four out of five recipients said they’d connected with a business after getting direct mail. Did you know the average mailer hangs around the home for 17 days? And 29% of people said they’re shared with someone else? 72% of people get less than three pieces of mail a day. Yet 70% agreed they get too many emails. Is it time to look again at direct mail? 021 2409065 [email protected] 19