Uppercase GDPR Guide - V1 | Page 17

GD PR Legitimate interests But what about things that I mail? The new GDPR legislation has admirable aims – to protect your personal data and to prosecute rogue organisations who misuse it. But it does make life more difficult for honest businesses who just want to win more clients. So far this sounds like a lot of faff, doesn’t it? So while you need an explicit opt-in to email someone, there is one glimmer of good news - you don’t need explicit consent to send a mailer, letter, brochure or catalogue. Provided you make it clear how they stop getting future mailings, and the content is relevant, sending direct mail is allowed under the ‘legitimate interests’ of your business. Ask us about creating an effective direct mail campaign for your business. 021 2409065 [email protected] 17