Upper Case SEO guides UC-seo-kickstarter_V1 | Page 3

INTRODUCING SEO KICKSTARTER . As you’re probably aware, SEO (Search Engine Optimisation) is critical to anyone seeking to improve the position of their website on Search Engines Results Pages (SERPs). Google considers over 200 factors when determining the ranking position of a web page in response to a given search term. That’s where On-Page SEO comes in – it’s one of the key factors that Google will look at when ranking a website page. Simply put, On-Page SEO relates to the optimisation of your web page content, and gives your site the kickstart it needs along the road to better Google rankings. When new, most websites start out without the benefit of this basic but essential feature and this seriously hinders the chances of a site featuring in Google search results. To remedy the problem, we’ve devised 3 unique SEO Kickstarter packages – individually tailored to suit a variety of budgets and needs. When completed, this one-off phase of optimisation work will ensure your site enjoys the best start to its SEO journey. 3