RELEVANCE .
Is your website fit for purpose?
Can Google easily read your website and does it think the content is sufficiently
relevant? Because making your site technically and structurally easy to view for
search engines will help improve your online presence. But don’t forget your
website users. Making sure the information on your site is relevant and useful for
what people are searching for (and that they enjoy the user experience) is just as
important. All this is known generally as ‘on-page SEO’.
What Upper Case can do to help:
Fix technical errors
Ensure it's mobile friendly
Maintaining/updating the website
Making site content relevant to search terms
Improving site speed
Improving security
...and much more.
7