AUTHORITY .
Is your website credible?
How much search engines like Google trust your website is critical because this
‘authority’ determines where it ranks in the search results. The more other sites link
to your site and its content, the more trusted it becomes. This is what’s generally
known as ‘off-page SEO’. This combination of improving both ‘on-page’ and ‘off-page’
SEO requires an ongoing commitment of resource.
Simply put, the term “SEO” is just jargon for the process of applying best practices
over time, namely; web development, digital marketing, content creation, social
media, PR etc. Done well and consistently, Google will reward your site with
improved ranking positions.
What Upper Case can do to help:
Building backlinks
Improving domain authority
Improving backlink quality
Social amplification
...and much more.
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