SEO – WHAT YOU
NEED TO KNOW!
These days every business wants a top position in the Google
search results when people search for their services or products.
High ranking positions for key search
terms means more visits, more leads
and more online revenue. It’s a
no-brainer but how do you get to this
online Nirvana?
You could take a short cut, just pay the
man and go straight to the top by using
Google Adwords (PPC - pay per click). In
this scenario you pay for each and every
click/visit to your site.
An immediate solution maybe, but one
that may not be cost effective beyond
the short term.
That’s where SEO comes in! It works by
gradually helping to improve your site's
rankings with search engines like
Google… and more importantly, unlike
Adwords, you won’t pay for every time
someone visits your site. SEO has a
reputation for being both complex and
everchanging but with over 10 years
experience under our belts, by now we
know what works and what doesn’t.
In essence it boils down to 2 key factors
– Relevance and Authority.
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