Upper Case SEO guides UC-seo-booklet_V3 | Page 3

SEO... IT’S ALL ABOUT RESULTS . At Upper Case we believe in making life as simple as possible, so when it comes to SEO that means clarity, transparency and plain speaking. So what makes our SEO offering different? Well for starters we’re a real bricks and mortar company that employs real people – and by that we mean the type you can call up, email, or meet with us to discuss your needs over a coffee. Which means, unlike many of our rivals we don’t outsource your SEO to someone half way around the world just to save a buck. And why is that so important when it comes to SEO? It matters because we’re local and have an unrivalled understanding of not just SEO best practices but of the online customer culture and behaviours that make up your target market. We “get it”…it’s all about understanding your business and delivering results. Simply put, it all boils down to increasing website traffic, achieving more clicks, and enabling more sales. But all that good stuff comes later. What the hell is SEO in the first place and why would you need it??” 3