Introduction |
4 |
Branding |
4 |
Tone of voice |
5 |
Our collective difference |
6 |
Tone of voice |
7 |
The principles of good writing |
12 |
Fact-checking |
13 |
Plain english |
13 |
Active voice |
13 |
First person |
14 |
Tense |
14 |
Conciseness |
14 |
Jargon and technical terms |
16 |
Clichés and buzzwords |
16 |
Colloquialisms |
16 |
Contractions |
16 |
Repetition |
16 |
Equity , diversity and inclusion |
17 |
Names |
18 |
Pronouns |
19 |
Gender equity |
19 |
LGBTIQ + inclusion |
20 |
Cultural diversity |
22 |
Images |
23 |
Disability & accessibility |
23 |
Age |
24 |
Contacts and support |
24 |
Formatting |
25 |
Abbreviations |
26 |
Acronyms and initialisms |
26 |
Acts |
26 |
Addresses |
26 |
Bold fonts |
27 |
Capitalisation |
27 |
Captions |
27 |
Cardinal points |
28 |
Foreign words |
28 |
Italics |
28 |
Titles of works |
28 |
Court cases |
28 |
Emphasis |
28 |
Lists |
28 |
Run-on lists |
29 |
Stand-alone sentences |
29 |
Numbered lists |
29 |
Sub-lists |
29 |
Superscripts |
29 |
Naming conventions |
30 |
University name |
31 |
Faculty names |
31 |
Campuses |
31 |
Collective nouns |
31 |
Diseases |
32 |
Foreign names |
32 |
Honorifics |
33 |
Scientific names |
33 |
Academic titles and honorifics |
34 |
Common academic titles |
35 |
Academic ranks in Australia |
35 |
Postnominals |
35 |
Punctuation |
36 |
Ampersands |
37 |
Apostrophes |
37 |
Contractions |
37 |
Possessives |
37 |
Decades |
38 |