University name
In January 2017 , the University of New South Wales adopted the business names ‘ UNSW Sydney ’ and ‘ UNSW Canberra ’. These name changes reinforced the University ’ s city locations in iconic Sydney and the national capital , Canberra .
‘ UNSW Sydney ’ is the masterbrand for the University .
Except when specifically referring to UNSW Canberra , the first mention of the University in communication must be ’ UNSW Sydney ’. Subsequent mentions must be ’ UNSW ’ or ‘ the University ’. ( When referring to UNSW , use a capital ‘ U ’ for ‘ the University ’. References to other universities or universities in general should take a lowercase ‘ u ’.)
The legal name of the University is ’ University of New South Wales ’ per the University of New South Wales Act 1989 ( NSW ).
Faculty names
Faculties have formal and internal faculty names .
Formal faculty names Faculty of Arts , Design & Architecture Faculty of Engineering Faculty of Medicine & Health Faculty of Law & Justice Faculty of Science UNSW Business School UNSW Canberra at the Australian Defence Force Academy ( ADFA )
Use these on official and legal documentation such as testamurs , transcripts , offer letters , official correspondence , MOUs , agreements , government documents , official registers , official invitations and any documentation carrying the UNSW seal associated with tenders .
Internal faculty names UNSW Arts , Design & Architecture UNSW Engineering UNSW Medicine & Health UNSW Law & Justice UNSW Science UNSW Business School UNSW Canberra at the Australian Defence Force Academy ( ADFA )
These can be used for print and digital marketing and media , student recruitment , student engagement , banners and bunting , events and informal communications with staff and students .
Campuses
The names of UNSW ' s campuses are ‘ UNSW Kensington ’, ‘ UNSW Paddington ’ and ‘ UNSW Canberra at the Australian Defence Force Academy ’ ( subsequently ‘ UNSW Canberra at ADFA ’)
Collective nouns
Collective nouns normally take a singular verb : the company is , the group takes
the company are , the group take
The commonsense approach is to consider whether the sentence treats the collective as a unit or as individuals :
The family is the building block of society .
My family want me to take them mountaineering .
A common mistake is to use the plural form for single entities , or to begin in the singular and switch to plural in subsequent references :
The University has declared a record intake for the year . It is confident this is the start of a trend .
The University has declared a record intake for the year . They are confident this is the start of a trend .
Writing Style Guide | Naming Conventions 40 | Back to contents