UNSW Writing Style Guide UNSW Writing Style Guide | Page 27

The address of the University ’ s Kensington campus is :
UNSW Sydney , High Street , Kensington NSW
Its postal address is :
UNSW Sydney , NSW 2052 , Australia
Spell out street names ( such as ' Street ', ' Avenue ' and ' Highway ') and geographical features ( such as ' Island ', ' Lake ', ' Mount ', ' Mountain ', ' Port ' and ' Point '). Always abbreviate ‘ Saint ’ to ‘ St ’.
Place and street names do not require punctuation such as apostrophes or full stops : St Peters , Milsons Point , Mount Annan , Princes Highway
St . Peter ’ s , Milson ’ s Point , Mt . Annan , Prince ’ s Highway
Bold fonts
Bold font or coloured type is generally only used in headings and subheadings .
Use italics sparingly to emphasise key points , words or phrases . Overuse will prevent the key points from standing out .
Capitalisation
Keep uppercase initial letters to a minimum ; they should only be used at the start of a sentence and for proper nouns .
UNSW ’ s preferred style is to avoid capitalisation where possible , using sentence case for most headings and page titles :
An outline of Australian Tax Office standards
An Outline of Australian Tax Office Standards
AN OUTLINE OF AUSTRALIAN TAX OFFICE STANDARDS
All-caps text is difficult to read and can make it seem as though you are shouting . It also makes it difficult to spot spelling errors .
We consider products and events to be proper nouns , so they take uppercase initial letters : The Postgraduate Expo will be held on Thursday .
Capitalise job titles when referring to a person ’ s official title , but use lowercase if the reference is more generic :
Julie Smith , Project Manager , said ...
That ’ s the reality for a project manager .
Official team , group and department names should also be in title case : We ’ re recruiting new members for the Marketing & Communications Unit .
Likewise , capitalise institutional names when referring to specific bodies , but use sentence case for generic or plural mentions :
UNSW Sydney , Faculty of Engineering , School of Philosophy
Students from the faculties of engineering at six universities attended the meeting .
Capitalise official course names , but use sentence case for generic references to degrees and areas of study :
Bachelor of Science , Master of Arts
The course covers biology , physics and geography .
James has a bachelor ' s degree , and Samira has a master ' s degree .
If a company or person has stylised their name to use irregular punctuation or capitalisation , follow that style :
News & insights , PwC , e e cummings
Captions
When using captions to identify people in photos , name every person who is a subject of the photo . Naming only some people leaves the reader confused about who the unnamed people are and why they are pictured .
Sometimes the layout of a document or page is such that a caption is not required . But always use captions in news stories and other material intended for the media . Never leave the reader in doubt .
Writing Style Guide | Formatting 27 | Back to contents