UNSW Writing Style Guide UNSW Writing Style Guide | Page 2

Contents

UNSW reserves the right to change any information in this publication without notice . Its contents were correct at November 2022 .
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UNSW Writing style guide
Introduction
4
Branding
4
Tone of voice
5
Our collective difference
6
Tone of voice
7
The principles of good writing
12
Fact-checking
13
Plain english
13
Active voice
13
First person
14
Tense
14
Conciseness
14
Jargon and technical terms
16
Clich├ęs and buzzwords
16
Colloquialisms
16
Contractions
16
Repetition
16
Equity , diversity and inclusion
17
Names
18
Pronouns
19
Gender equity
19
LGBTIQ + inclusion
20
Cultural diversity
22
Images
23
Disability & accessibility
23
Age
24
Contacts and support
24
Formatting
25
Abbreviations
26
Acronyms and initialisms
26
Acts
26
Addresses
26
Bold fonts
27
Capitalisation
27
Captions
27
Cardinal points
28
Foreign words
28
Italics
28
Titles of works
28
Court cases
28
Emphasis
28
Lists
28
Run-on lists
29
Stand-alone sentences
29
Numbered lists
29
Sub-lists
29
Superscripts
29
Naming conventions
30
University name
31
Faculty names
31
Campuses
31
Collective nouns
31
Diseases
32
Foreign names
32
Honorifics
33
Scientific names
33
Academic titles and honorifics
34
Common academic titles
35
Academic ranks in Australia
35
Postnominals
35
Punctuation
36
Ampersands
37
Apostrophes
37
Contractions
37
Possessives
37
Decades
38