UNSW Writing Style Guide UNSW Writing Style Guide

UNSW reserves the right to change any information in this publication without notice . Its contents were correct at April 2024 .

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UNSW Writing Style Guide

Introduction	4
Branding	4
Tone of voice	5
Our brand idea	6
Guiding principles	7
Applying the guiding principles to tone of voice	8
Our messaging framework	9
Writing samples	11
The principles of good writing	18
Fact-checking	19
Plain English	19
Active voice	19
First person	20
Tense	20
Conciseness	21
Jargon and technical terms	23
Clichés and buzzwords	23
Colloquialisms	23
Contractions	23
Repetition	23
Equity , diversity and inclusion	24
Inclusive language	25
Names	25
Pronouns	26
Titles	26
Gender equity	26
Sex and gender	26
LGBTQIA + inclusion	27
Cultural diversity	30
Disability and Accessibility	31
Students from equity cohorts	32
Age	33
Images	33

Formatting	34
Abbreviations	35
Acronyms and initialisms	35
Acts	35
Addresses	35
Bold fonts	36
Capitalisation	36
Captions	36
Cardinal points	37
Foreign words	37
Italics	37
Titles of works	37
Court cases	37
Emphasis	37
Lists	38
Run-on lists	38
Stand-alone sentences	38
Numbered lists	38
Sub-lists	38
Superscripts	38
Naming conventions	39
University name	40
Faculty names	40
Campuses	40
Collective nouns	40
Diseases	41
Foreign names	41
Honorifics	42
Scientific names	42
Academic titles and honorifics	43
Academic titles and honorifics	44
Common academic titles	44
Academic ranks in Australia	44
Postnominals	44

UNSW Writing Style Guide UNSW Writing Style Guide | Page 2