UNSW Visual Style Guide Visual Style Guide | Page 9

Logo

Usage

Clear space

Portrait

Landscape

The formula to determine clear space is defined by the width of the ' U ' which is referred to as ‘ x ’. A margin of clear space equivalent to 1x is drawn around the logo to create the invisible boundary of the area of isolation .

x
x
x
x

Minimum size

To ensure legibility and allow for ease of recognition , the logo should never be reproduced any smaller than the following sizes :

High quality print

x
x
x
x
x

Portrait – 16.5 mm in height

Landscape – 10 mm in height
x

Newsprint

Portrait – 30mm in height
Landscape – 18 mm in height
Screen
Portrait – 65 pixels in height
Landscape – 40 mm in height
16.5 mm
65 pixels
10 mm
40 pixels
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Visual Style Guide