UNSW Visual Style Guide Visual Style Guide | Page 5

Introduction

Guiding principles

Collective Difference

For more information about personality and tone of voice please refer to the UNSW Writing Style Guide .

Proud , not loud

Natural teachers

We ’ re real

ambitious inspiring

knowledgeable curious

conversational relatable

Elevating our difference .

Owning our brilliance . A worldly outlook .

Bring in a sense of the challenge .

Don ’ t be self‐deprecating .

Our passion shines through .

Eager to share . Open-ended curiosity . It ’ s cool to care . Go deeper . Talk with , not at .

Acknowledge the journey .

Multiple perspectives .

No pomp , no cliches , no nonsense .

Plain-spoken , but not elementary .

Relate to the audience .

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Visual Style Guide