LogoUsage |
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Clear space |
Portrait |
Landscape |
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The formula to determine clear space is defined by the width of the ' U ' which is referred to as ‘ x ’. A margin of clear space equivalent to 1x is drawn around the logo to create the invisible boundary of the area of isolation . |
x |
x |
x |
x |
Minimum size |
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To ensure legibility and allow for ease of recognition , the logo should never be reproduced any smaller than the following sizes :High quality print |
x |
x |
x |
x |
x |
Portrait – 16.5 mm in height Landscape – 10 mm in height
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x |
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Newsprint |
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Portrait – 30mm in height |
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Landscape – 18 mm in height |
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Screen
Portrait – 65 pixels in height
Landscape – 40 mm in height
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16.5 mm
65 pixels
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10 mm
40 pixels
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9 | Back to contents |
Visual Style Guide |