UNSW Visual Style Guide Visual Style Guide | Page 69

Photography

Image checklist

2 . Expression

Expression and action is interesting , unposed and natural , capturing a genuine moment in time . A sense of movement can also help create fresh and spirited imagery .

Focus on representing an authentic range of emotions – from quiet introspection to livelier expressions . We keep our distance from cheesy grins and overly posed compositions .

Expression

Action feels stiff , posed and slightly uncomfortable .

Expression Captures a genuine moment . Feels relatable , optimistic and unposed .

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Visual Style Guide