In January 2017 , the University of New South Wales adopted the business name ’ UNSW Sydney ’ and ’ UNSW Canberra ’. This name change reinforces the University ’ s city locations in iconic Sydney and our national capital , Canberra .
UNSW Sydney is the masterbrand for the University .
Except when specifically referring to UNSW Canberra , the first mention of the University communication must be ’ UNSW Sydney ’. Subsequent mentions must be ’ UNSW ’.
The legal name of the University is ’ University of New South Wales ’ per the University of New South Wales Act 1989 ( NSW ).
Brand approval
Internal staff
All new brands , co-branding , protection and use of the University ' s brands must be approved by UNSW Brand prior to use . The team will assist in determining next steps for approvals .
Non-UNSW staff
All uses of the UNSW brands must be provided to Creative Services for a review and approval prior to use via brand @ unsw . edu . au